Work Portfolio

With the launch of their new online portal for business owners, StarterCookie seeked to grow their email list from 0 to 3,000 with a Meta lead generation ad campaign.

As a brand new ad account, we would face numerous challenges that would impact our campaign's performance, including an unseasoned pixel, new ad account spend limits imposed by Meta, and no previous testing or data to steer us in the right direction.

Navigating through the unique challenges of a new account, our team dedicatedly pursued excellence and successfully grew the startup's email list. Initially, the Cost Per Lead (CPL) was higher than expected, challenging us to delve deeper into our strategy. Our analysis revealed that despite the team's opt-in page achieving a remarkable Conversion Rate (CVR) of 78%, there was room for improvement in the advertisement's performance to further enhance engagement and click-through rates.

The turning point was our strategic shift to incorporate low-fidelity Reels in our campaign's creative approach, which led to a significant improvement in our results. This change resulted in a 68% reduction in CPL, bringing it 30% below the industry average. This move not only helped us surpass our initial target of acquiring 3,000 new leads within the budget but also ensured the addition of high-quality prospects to StarterCookie's growing email list.

This case study highlights the the power of adaptability and the impact of strategic pivots in campaign management. By focusing on continuous improvement and the effective identification and addressing of areas for enhancement, we achieved remarkable results that exceeded expectations.

We were tasked with revitalizing Colette Baron-Reid’s social media presence, which had hit a plateau due to underperforming content. Our mission was clear: break her account out of "engagement jail" and expand her following to tap into new audiences for her brand.

Our approach to rejuvenate engagement and amplify her following centered around a consistent Reels strategy. However, it quickly became evident that expecting our client to film Reels on-the-regular amid her busy schedule was impractical. Undeterred, we pivoted our strategy, devising a creative solution: we would create the Reels ourselves featuring Colette's Oracle Card decks in addition to various other Reels that would not require her to be present in them. Fun Fact: We even matched our nails to Colette's for filming! 💅

Through this innovative approach, we achieved a remarkable 435% surge in engagement without burdening our client with additional time commitments. Moreover, we propelled her social media following beyond the 100,000 followers mark, marking a significant milestone in her online presence's growth.